Denim Day
April 24, 2024

Denim Day, recognized on the last Wednesday in April, is a day to take action and stand in solidarity with sexual assault survivors.

We challenge our community to take action by donating to WEAVE and hosting Denim Day events in your office. Companies and employees can donate in support of WEAVE’s sexual assault intervention and prevention programs while making a social statement with their fashion statement.

Denim Day started as a campaign against sexual assault apologists. In the summer of 1998 in Italy, an 18-year-old girl was raped by her 45-year-old driving instructor. One year later, the perpetrator was released after the court overturned his sentence. He appealed that the girl had had ‘consensual’ sex with him because she was wearing tight jeans that could have only been taken off with her help. The next day, Italian women showed up in jeans to their workplaces as a way to protest the absurdity of the overturned sentence and to reinforce the point that what a woman wears is never a justification for sexual violence.

Learn more about WEAVE’s Prevention & Education Programs here.

Learn more about WEAVE’s services to support survivors of sexual assault here